CIOopinion
CIO OPINION
“
OVER THE
LAST SIX MONTHS, THE
ADOPTION CURVE FOR
ONLINE COLLABORATION
TOOLS HAS BEEN
PROPELLED FORWARD.
Rene Sugo, Chief Executive Officer for MNF Group
How COVID-19 has shone
a light on the importance
of voice communication
Remote working has become
the ‘new normal’ during the
COVID-19 pandemic. But, Rene
Sugo, Chief Executive Officer
for MNF Group, said there
is still the need for human
connection. He explains the
different factors at play.
The enforced change in working
habits produced by the COVID-19
crisis has done more to fast-track
Digital Transformation, particularly in
the adoption of unified collaboration,
than any lofty words or edicts from
heads of business.
Over the last six months, the adoption
curve for online collaboration tools has
been propelled forward. Usually it takes
many years to move people from the
‘innovator’ category to ‘early majority’
according to technology adoption life
cycle models such as Roger’s bell curve.
In the case of online collaboration
tools, this phase has been shortened
by as much as three years due to
the transition to working from home
prompted by COVID-19.
It has been the biggest (and most
impromptu) ‘use case’ study for remote
working and collaborative technology
that we’ve ever seen. Without a doubt,
it has created an environment which will
inform and shape the ‘new normal’ of our
working lives for the next decade.
We would all agree that the last months
have been an enforced learning curve –
in many ways.
Aside from anecdotal conversations
MNF Group has been having with
clients, the data from our voice network
paints a clear picture of how businesses
initially scrambled to adapt to working
from home, initially working around the
clock, but then a ‘new normal’ working
cadence emerged.
44 INTELLIGENTCIO www.intelligentcio.com