INTELLIGENT BRANDS // Cloud

Joyalukkas Jewellery , part of the Joyalukkas Group – a multi-billion dollar global conglomerate – is one of the fastest growing jewellery chains globally , with 160 showrooms across 11 countries .

To navigate the evolving nature of the jewellery business , from handling daily price fluctuations of precious metals and gemstones , to drawing insights from shopping patterns , the company was looking for a technology-driven solution that would enhance efficiencies , drive growth and boost resilience and adaptability .

To help fulfil this objective , IBM has developed a highly flexible and secure cloud enabled e-commerce platform for Joyalukkas , built on Adobe ’ s Magento

Commerce . The company has also engaged with IBM iX , the business design arm of IBM GBS , to develop a clear roadmap for its digital journey .

By leveraging a design thinking methodology , Joyalukkas was able to define the core objective of its new digital strategy as well as identify and narrow down its target audience which includes millennials and gold investors .

These insights are enabling the company to tailor a uniquely personalised countryspecific experience for each of its customers on the new platform . The platform has further been developed as Progressive Web Apps , which deliver a mobile native experience for customers , providing them further familiarity and ease of use as they browse on their mobile devices .

With the cloud native architecture ensuring scalability and agility , the e-commerce platform will also integrate the company ’ s existing applications like ERP , CRM , inventory management system and others . The platform will also enable Joyalukkas to automate its order and inventory management across its own site as well as on multiple online marketplaces where the company ’ s merchandise is sold – thus bringing in efficiency across channels .

Joy Alukkas , CMD , Joyalukkas Group , said : “ We wanted the best possible partner to reimagine our e-commerce platform hence we picked IBM for this initiative . Our brick-and-mortar stores are spread across many countries . However , a strong online presence will help us extend our reach to every nook and corner of the world . This initiative will further help us to fulfil our vision of ‘ Ornamenting the World ’.”

According to the jewellery retailer , the capabilities will be fulfilled by leveraging a host of application plug-ins from the Magento Marketplace to enable additional features using cloud-based APIs . IBM further custom-built a unique product configurator that will enable Joyalukkas to automate creation of stock keeping units ( SKUs ) for easier inventory management across its multiple marketplaces . Built to leverage data and analytics to drive an enhanced customer experience , the e-commerce platform will go live later this year .

John Paul Alukkas , Managing Director – International Operations , Joyalukkas Group , added : “ Our ambition is to provide a seamless , continuous consumer experience across any device or location a customer wishes to shop from and we are collaborating with the best i . e ., IBM to manage this expectation . To meet the extremely competitive retail environment and constantly evolving customer demands , omnichannel retailing is a must and at Joyalukkas our mission is to offer the best-in-class omnichannel shopping experience to our valued customers .” p

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