INFOGRAPHIC
Across the six markets surveyed , 11 % of the IT and marketing decision makers said they don ’ t offer any of these login technologies .
“ Clearly there ’ s a gap between consumer and business expectations , but it really comes down to convenience . Consumers want to use digital services , but if the login process is clunky or frustrating , they will take their businesses elsewhere ,” said Richard Marr , General Manager for APAC at Auth0 .
“ With the proliferation of online threats , organizations are challenged to find the right balance between ease and security , and it ’ s really an ‘ aha moment ’ when they realize how identity management can help .”
Looking at the international comparison , APAC organizations are ahead of their European counterparts in offering technology such as social logins , biometrics
and MFA . Australian and Singaporean businesses are twice as likely to use biometric login , with 34 % of IT and marketing decision makers surveyed saying their companies currently offer customers the ability to log in with the use of biometrics , compared to Germany ( 17 %), France ( 14 %) and the UK ( 14 %).
“ MFA and SSO are still relatively new technologies for the vast majority of organizations , and developing biometrics or passwordless is a heavy lift ,” adds Marr . “ With a modern identity platform , businesses can not only offer the easiest and most secure user experience possible , they can also experiment with different login options to find what works best for their audience .”
Auth0 , recently acquired by Okta , provides a modern identity platform that helps organizations meet the security , privacy and convenience needs of their users . p
Richard Marr , General Manager for APAC at Auth0
Consumers want to use digital services , but if the login process is clunky or frustrating , they will take their businesses elsewhere .
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