CASE STUDY
IT HAS ALSO GIVEN US THE ABILITY TO CONSTANTLY ITERATE AND RELEASE NEW FUNCTIONALITY VERY QUICKLY BECAUSE IT ’ S SO EASY TO USE .
Waghorne said as a result HESTA had greatly increased member engagement , including a 92 % yearon-year increase in Member Online traffic in June , with average time on site up 143 %.
Nicholas Lambrou , Managing Director Australia and New Zealand ( A / NZ ) at Boomi , said many Australians were not aware of how important it was to take an interest in their superannuation . By driving more frequent engagement through personalization , HESTA has inspired members to take control of their financial futures .
“ HESTA ’ s devotion to its members is clear in the way it used digital technologies and the power of data to build truly tailored experiences and support its members as they face their greatest challenges .
“ By gaining control over their data and using it in new and powerful ways , HESTA made it easier for members to engage with their superannuation and take action to set themselves up well into the future .”
We asked Stephen Reilly , COO at HESTA , further questions about the deployment .
What necessitated your decision to utilize the platform ?
HESTA is ambitious in its purpose to make a real impact on the financial outcomes of members . This ambition drove the need to connect an increasing number of digital businesses and platforms . One option was building point to point system connections between ourselves and our internal and external partners , but this would only lead to complexity and no easy way of it being centrally managed . So we chose instead to pursue modernization of our platforms and processes through an API-led approach and avoid lifting and shifting later .
58 INTELLIGENTCIO APAC www . intelligentcio . com