Intelligent CIO APAC Issue 26 | Page 21

LATEST INTELLIGENCE acceleration , which , when properly harnessed , can propel companies to new heights .
It ’ s hardly a secret that a modern business runs on data . Gartner reports that by 2022 , 90 % of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency .
Across the globe , organizations are turning to data analysis to :
• Improve their products and customer experiences
• Predict future performance based on historical data
• Identify customer purchase triggers
• Anticipate and prevent churn
• And , more often than not , a holistic approach to data will drive maximum value . p
This is fueling the rise of data monetization , which Gartner describes as :
“ The process of using data to obtain quantifiable economic benefit . Internal or indirect methods include using data to make measurable business performance improvements and inform decisions .”
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