Each year , Australian businesses invest increasing amounts of money in digital technologies . Determined to drive up employee productivity , they ’ re deploying everything from automated workflows and communication tools to databases and office suites .

However , despite this increased spending , many are yet to achieve the benefits they were anticipating . According to a recent survey by PWC , more than half of all businesses are not realizing substantial value from their digital investments .

Much of the disconnect occurring between investment and benefits comes down to adoption of digital technologies . In order for a business to see clear benefits from new technologies , people actually need to use them .

Staff can often find they are wasting time and energy on the basic logistics of how to get work done when software is constantly changing . Many are unaware of all the functionality they have at their fingertips and are missing out on features that could have a significant positive impact on their productivity .

DAPs help staff to undertake their jobs without having to remember all the features of the tools they are using . They guide users on how to navigate applications to get their work done . DAPs also enable enterprises to accelerate the return on their technology investments by empowering users to fully take advantage of the technologies at their fingertips .

DAPs often offer companies greater visibility into user data which in turn allows organizations to implement a truly data-driven Digital Transformation strategy .

For senior managers , another benefit is that DAPs can provide unprecedented visibility into staff usage of technology and allow them to course-correct users and maximize the ROI from technology investments . Managers can see precisely how users are interacting with applications , where they are getting stuck , and when changes need to be made .

This is important as the time wasted when an employee struggles to figure out how to perform a particular task adds up . A DAP can not only quantify that time , but also empower the business to resolve the issue by guiding that user to perform the task .

This challenge can go unnoticed . Often very little attention is given to exactly how staff are using the new tools and whether they are taking full advantage of their capabilities .

To overcome the disconnect between technology investment and usage , increasing numbers of organizations are turning to digital adoption platforms ( DAPs ). DAPs exist as a layer above digital tools and provide customized user guidance . This guidance leads to increased technology adoption and better user experiences .

DAPs can also identify gaps between the user experience and an organization ’ s business goals . With actionable insights , an organization can create and deliver elegant digital experiences that enable employees to access the full functionality and value of their applications .

Despite this increased spending , many are yet to achieve the benefits they were anticipating .

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Intelligent CIO APAC Issue 26 | Page 33

Each year , Australian businesses invest increasing amounts of money in digital technologies . Determined to drive up employee productivity , they ’ re deploying everything from automated workflows and communication tools to databases and office suites .