Intelligent CIO APAC Issue 28 | Page 48

Gemdale , a leading property developer headquartered in China , reduces administration time related to data protection by 40 % with Veeam .

Gemdale keeps online proper with 90 % faster data recovery

Shenzhen , China Civic Center panorama

Headquartered in Shenzhen , China , Gemdale is a leading property developer with a presence in 24 cities across the country , as well as operations in the USA . In China , the company has completed over 100 development projects in cities including Beijing , Guangzhou , Shanghai and Shenzhen .

Gemdale empowers people to browse and place down payments on its properties online and on mobile – and even one hour of unplanned downtime can represent up to US $ 15 million in lost sales opportunities . With its business and its data growing continuously , the company recognized that its existing legacy backup solution was unable to meet its recovery point and time objectives for the missioncritical business systems .
The business challenge
Gemdale is a real estate investment and development company with operations across China and the USA . In 2021 , the organization completed contracted sales of over US $ 44.9 billion in more than 24 major cities across China . The company is targeting continued growth – aiming to connect individuals , families and businesses with their preferred properties .
The digital channel plays an important role in Gemdale ’ s sales and marketing process . The company lists all its properties online , empowering prospects to browse its inventory , arrange viewings and even make down payments via their laptops , smartphones or tablets .
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