CASE STUDY

MFG , Australia ’ s largest privately-owned footwear company , offers an extensive portfolio of trusted brands such as Midas , Django and Juliette , Colorado and Diana Ferrari .

The company is ready for its next stage of growth – with an impressive retail and e-commerce network firmly established , MFG has identified the strategies and technologies required to deliver what will be a marketleading experience in footwear .

When COVID-19 hit and MFG was forced to temporarily close its stores , the company identified an urgent need to strengthen its existing online offering .

To accelerate the company ’ s digital roadmap , Keng Ng , Chief Technology Officer ( CTO ) at MFG , prioritized building an intelligent digital back-end that would connect every facet of the business required to deliver a positive customer experience , and solve the historical disconnect between the footwear industry and e-commerce .

“ While a slightly too small or large top may not result in a return , the same cannot be said about footwear . For this reason , footwear remains one of the last retail categories to fully embrace online sales ,” said Ng .

“ This , along with the internal complexities faced after conducting eight acquisitions over the last decade , prompted us to engage a specialist to help connect our data requirements , integrate multiple systems , and provide us the flexibility to unplug and connect new ‘ things ’ so that changes to the business aren ’ t openheart surgery each time .”

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