CASE STUDY
China ’ s firewalls . With nearly a third of Minor Hotel ’ s APAC business sitting behind these barriers , Tealium became the ‘ obvious choice ’ to Green not only for its capabilities , but for its reliable functionality in the region .
Tealium iQ has become a key part of Minor Hotels ’ core infrastructure , with Green sharing he has ‘ full comfort and confidence in the software .’ Green is thrilled with the way it has simplified the way Minor Hotels does business and , as such , considers Tealium to be a ‘ trusted member of the family .’ •
Having a centralized view of the company ’ s global data means the hotel group retains greater control and can run several projects in differing formats to generate the same result . Tealium provides an additional layer of consistency to existing data sets which standardizes the information and frees up administration time otherwise lost to crossregion analysis and data entry tasks .
Tealium ’ s solutions are one of the few that offer consistent functionality through
BEING ABLE TO MANAGE OUR PROCESSES IN-HOUSE HAS BEEN
CRITICAL TO THE BUSINESS IN TERMS OF GENERATING SAVINGS TO BOTH
REVENUE AND TIME . www . intelligentcio . com INTELLIGENTCIO
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