INDUSTRY WATCH

business , has announced that The Wine Collective ( TWC ) is using the Boomi platform to establish a 360-degree view of its customers , allowing it to provide personalised recommendations to every shopper .

TWC is an online wine and liquor merchant to 400,000 customers , created in late 2017 following the merger of The Wine Society with the Online Liquor Group . Before merging , each company moved from disparate on-premises applications to cloud-based NetSuite for order and inventory management , creating an agile foundation for the business . However , outdated integrations between those systems caused operational obstacles .

TWC implemented the unified Boomi platform to replace this complex environment , allowing it to easily link NetSuite with ecommerce and shipping systems , including Shopify , a business-critical application .

“ Although our transition to the cloud gave us a range of new , best-of-breed tools to work with , the integrations responsible for making them communicate weren ’ t suitable for our digital business ,” said Iris Tan , Integrations Architect at TWC .

“ This caused several headaches . We had an instance where inventory from two big-brand sites wasn ’ t updating in real-time , resulting in ‘ out-of-stock ’ situations and annoyed shoppers . Meanwhile , developing new integrations so we can roll out new services could take months , diverting our team from high-value projects to grow the business .”

“ Boomi has helped us connect our operations so we have visibility and control over our data so we can operate more efficiently and establish a 360-degree view of our customers and their favourite products .”

Using Boomi to integrate its core business applications , TWC can now tackle new innovations . It is leveraging the platform to create a 360-degree view of customers from data across multiple channels to enhance personalisation . This is made possible because Boomi provides accurate and up-todate ordering , stock and supply chain data in one interface .

“ With Boomi providing visibility across the business , we have been able to get to know our customers better than ever before , so we can strive to deliver the perfect glass with every meal ,” said Tan .

In other Boomi projects , the company will connect with wineries – including Australia ’ s many smaller prized companies – for dropshipping directly to consumers and add new shipping partners to offer customers more delivery choices .

TWC selected Boomi for its versatility , development speed and ease of use , and the out-of-the-box connectors to NetSuite and Shopify . With seven major integrations live and more to follow , the company has accelerated development five-fold , significantly improving the rate at which new services can be launched . Prior to Boomi , TWC also struggled with manual data work in warehousing and shipping . Moving order data between NetSuite and Australia Post , a third-party shipper , meant manual data imports and exports for the IT team . Meanwhile , customers didn ’ t receive realtime order statuses .

Connecting NetSuite with Shopify and the Australia Post application has automated order management , warehousing and shipping processes that were timeconsuming and error-prone .

With Boomi , TWC is running a faster , digital-first business and better meeting high customer expectations with :

• Accelerated order fulfillment and delivery times

• Dramatically fewer out-of-stock situations

• Near real-time order status for customers

• Reduced manual data work in warehousing and shipping

• Automated uploads of inventory and product data from NetSuite to Shopify

Nicholas Lambrou , Managing Director Australia and New Zealand at Boomi , said : “ Australians are well-known for their love of wine , with today ’ s ‘ foodie ’ culture only amplifying the appetite for a great drop to accompany dinner . By establishing better visibility and control of its data , TWC can drive greater value to its business by removing operational roadblocks , fasttracking its transition to become a personal wine connoisseur for each customer .” • www . intelligentcio . com INTELLIGENTCIO

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