Intelligent CIO APAC Issue 30 | Page 29

( 89 %) worry more about their personal data now that organizations operate distributed work models , with two in five ( 39 %) expecting those organizations to ensure everything is secure , no matter where their employees work from .
On top of that , now that the use of apps such as TraceTogether is no longer mandatory , for example , two in five Singaporeans ( 39 %) are concerned their data won ’ t be deleted even when it ’ s not needed to combat COVID-19 .
“ Since the pandemic took hold in early 2020 , consumers ’ concerns around where and how their personal data is being used is on the rise ,” said Sandy Ono , Executive Vice President and Chief Marketing Officer at OpenText . “ We are also now living in a time of unprecedented regulatory change with stringent data privacy regulations growing and evolving rapidly around the world . While the need to protect personal information has become mission-critical across all industry sectors and brings multiple compliance challenges , it also presents an opportunity . In protecting customers ’ data , organizations can safeguard customer trust , ensure continued brand loyalty and in so doing deliver an information advantage .”
The trust still isn ’ t there
Data privacy clearly matters to consumers , even though more than a third ( 34 %) don ’ t actually know what specific data is used , stored and accessed by organizations . p
The key to restoring that trust lies in better information governance and protection .
www . intelligentcio . com INTELLIGENTCIO APAC 29