Intelligent CIO APAC Issue 35 | Page 12

NEWS

Pure Storage delivers the first and only native , unified block and file experience purpose-built for flash storage

Designed from the ground up to be unified , Pure delivers the flexibility and efficiency long promised by unified block and file storage arrays .
Legacy multi-protocol block and file storage solutions have been around for decades . However , these products failed to deliver the flexibility and efficiency that unified arrays promised . Initially built for either a block or file use case , new protocols were simply bolted-on , significantly increasing management complexity with scale .
Pure Storage set out to rethink the unified storage experience and deliver a modern architecture where block and file are both native , first-class services and not subject to the shortcomings of bolt-on legacy platforms .

Pure Storage , the IT pioneer that delivers one of the world ’ s most advanced data storage technology and services , has announced the general availability of File Services for FlashArray , a storage service enabling organizations to access native block and file services from a single , global pool of storage resources .

“ The legacy unified storage market has been held back by the inflexibility and cost of decades-old architectures . It ’ s time for a new way : We ’ re excited to introduce the first truly unified block and file storage platform , built from the ground up for modern simplicity and the ability to evolve with customers ,” said Shawn Hansen , Vice President and General Manager , FlashArray , Pure Storage .

New Relic strengthens partner ecosystem in Asia Pacific

New Relic , the all-in-one observability platform for every engineer , announced it has strengthened its partner ecosystem in the Asia Pacific region through enhanced co-branded marketing , onboarding and enablement programs catered to individual partner needs .

It has also elevated existing partner SoftwareONE to Platinum Partner status .
The New Relic Partner Program provides training and accreditation programs , marketing campaigns , joint marketing event support , personnel support , sales tools and resources to provide their own customers with industry-leading observability from New Relic .
New enhancements include additional support from regional partner managers and engineers and PartnerCast , a new monthly webinar that provides partners in Asia Pacific and Japan ( APJ ) with relevant and regular product innovations and new sales and marketing assets .
Over the past 12 months , New Relic ’ s Asia Pacific partner ecosystem has continued to gain momentum through deeper partner engagement and reach .
After exceeding annual consumption revenue targets and meeting all sales and technical accreditations , New Relic has elevated SoftwareONE to Platinum Partner status .
As a New Relic Platinum Partner , SoftwareONE is entitled to priority access to solution delivery , architects and programs ; eligible for marketing development fund ( MDF ) programs and New Relic executive alignment among other benefits .
In addition , New Relic signed a regional partnership with SoftwareONE that covers India , ASEAN , Hong Kong and ANZ – the first deal of its kind in the Asia Pacific region for New Relic .
12 INTELLIGENTCIO APAC www . intelligentcio . com