CASE STUDY
With UBL Funds ' innovative approach , customers can complete the entire process within a few minutes from their homes or workplaces .
The new service is also an opportunity for customers concerned about physical contact and public spaces in the wake of the COVID-19 pandemic to digitally invest in mutual funds .
UBL Fund Managers
UBL Fund Managers Limited is a leading investment management company and wholly owned subsidiary of United Bank Limited .
Customers can digitally onboard for UBL Funds ' JhatPat E-Account , including both the Sahulat Account ( basic , with transaction limits ) and the Sarmayakari Account ( unlimited , subject to KYC ).
The recently launched omnichannel onboarding solution has been built using Codebase Technologies ' award-winning Digibanc fintech platform and features smart customer journey flows with in-built logic , smart eKYC flows , external and internal API integration , full API integration with UBL Funds ' existing app , CNIC scanning , video call scheduling as well as backoffice management workflows for processing digital onboarding applications with exception flows and user management .
Currently , Codebase Technologies is one of only a few providers of digital onboarding solutions in Pakistan that fully comply with the Security and Exchange Commission of Pakistan ( SECP ) and the State Bank of Pakistan ( SBP ) requirements .
As a market disruptor with a strong investment performance track record across 20 years , UBL Fund Managers Limited has a comprehensive portfolio of around PKR 153 billion as of March 31 , 2023 – excluding Separately Managed Account mandates .
Offering both conventional and Shariah compliant investment solutions across all major asset classes to institutional and individual clients , UBL Funds has been recipient of nine Lipper Fund Awards since 2014 .
Last year , Al-Ameen Shariah Stock Fund and Al- Ameen Islamic Aggressive Income Fund ( under UBL Funds management ) won the Lipper ’ s best performing fund awards , 2022 for a 10 year period in the Pakistan Equity and Bond PKR Fin Global Islamic category .
Raheel Iqbal , Managing Partner at Codebase Technologies , said : “ Our partnership with UBL Fund Managers is a testament to our expertise as a leading financial technology enabler . We are proud to have been selected as the technology partner of choice and to help UBL launch an effortless onboarding experience for both resident and non-resident Pakistani nationals , leveraging our award-winning Digibanc fintech platform . p
OUR PARTNERSHIP WITH
UBL FUND MANAGERS IS A TESTAMENT TO OUR EXPERTISE AS A LEADING FINANCIAL
TECHNOLOGY ENABLER .
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