INTELLIGENT BRANDS // Cloud

Generative AI offerings aim to accelerate responsible adoption .

The leading end-to-end , multi-cloud technology solutions company with offices across the APAC region , has announced Foundry for Generative AI by Rackspace ( FAIR ) – billed as a groundbreaking global practice dedicated to accelerating the secure , responsible and sustainable adoption of generative AI solutions across industries . FAIR aims to be a force multiplier to accelerate the pragmatic and secure use-case-based adoption of generative AI in businesses across all industries . It builds on unique Rackspace Technology IP and multicloud capabilities along with their global footprint to facilitate :

• The development of AI Private Cloud capabilities , including GPU-based highperformance computing , low latency storage solutions such as Rackspace Data Freedom and secure networking across 30 plus global data centers , to enable the data kinetics needed to build advanced AI models in a private , secure and on-demand environment .

• Cutting-edge AI / ML , analytics , data services , and assets gained through the strategic acquisition of Just Analytics .

• Industry-leading partnerships , with leading hyperscalers , including the extended ecosystem of open-source AI solutions featuring Hugging Face and stability . ai to drive rapid Open Innovation .

Generative AI Offerings to Drive Customer Success

• FAIR Generative AI Ideation Workshop : An interactive and collaborative ideation workshop that helps organizations uncover actionable use cases for generative AI with defined business impacts . AI readiness diagnostics provide critical considerations for successful AI adoption .

• FAIR Generative AI Incubate : An agile and iterative program that cocreates an enterprise ' s first generative

AI solution . It establishes the technology stack and assesses the viability of AI , ensuring seamless integration into organizational processes .

• FAIR Generative AI Industrialize : A systematic effort to transform the AI solution into a product , implementing governance , defining metrics and optimizing the AI model and Distributed Cloud Infrastructure for continuous improvement .

Under the FAIR platform , over 100 use cases have been identified across multiple industries and several first-of-a-kind implementations across the globe are under development .

Rackspace has also leveraged generative AI to implement Intelligent Co-pilot for the Enterprise ( ICE ).

Developed within FAIR , ICE is a co-pilot , boosting the productivity and effectiveness of go-to-market teams . It harnesses the power of AI to automate routine tasks , identify warm leads , surface relevant data and content and provides realtime contextualized analytics for hyperpersonalized customer interactions .

" As we extend our AI / ML capabilities , we are committed to pushing the boundaries of what is possible with generative AI ," said Amar Maletira , CEO , Rackspace Technology .

" FAIR showcases our technology-leaning dedication to innovation , commitment to open source , and ambition to be at the forefront of data-driven solutions that benefit our customers and partners . We aim to develop solutions that leverage the full potential of generative AI across various industries ." p

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