INTELLIGENT BRANDS // Software for Business

SimilarAskTM simplifies access to sophisticated competitive digital analytics .

This is a product feature , which started as a hackathon project that wowed the Similarweb executive team back in April .

Using SimilarAsk is ambitiously compared to working with the world ’ s most effective and talented market researcher , strategy consultant and data scientist combined in one – with ‘ instant result ’ capabilities .

By combining Similarweb Digital Data with the world ’ s best AI models , the possibilities for creating customer value are pitched as ‘ amazing .’

AI is transforming tech for the user

For months , Similarweb has been providing regular updates on the spectacular rise and , more recently , the plateauing growth , of OpenAI ’ s ChatGPT .

Behind the scenes , the R and D team was mulling how breakthrough large language model AI techniques could be applied to enhancing the Similarweb digital data platform , providing customers with faster answers to their most important questions .

The advantage of the chatbot-style user interface is seen in the delivery of answers that , in some cases , otherwise would have required customers to visit multiple screens within the online platform , mash up the results in a spreadsheet and ask an analyst or consultant to help with the interpretation of the results .

As this tool is refined , Similarweb says it is confident of providing its entire customer base with answers that only big companies with sophisticated analytics teams would have been able to access in the past .

SimilarAsk is also pitched as particularly useful for new users who haven ’ t yet learned their way around the Similarweb platform .

Power users will likely continue to use the menu-driven user interface for queries they run on a regular basis .

Where a digital intelligence assistant would provide the most value to them is when they want to ask a novel question that product designers may not have anticipated .

In other words , the AI assistant can write a database query and obtain results that wouldn ’ t be accessible from any screen previously discoverable within the platform . Some of what Similarweb envisions , such as the ability to create custom visualizations on the fly , is part of the plan but not yet baked into the software .

From hackathon concept to product

The original hackathon demo showed how SimilarAsk could deliver more customer value by speeding time to insight , providing access to what are effectively new platform features and using AI analytics to put query results in context .

Powered by OpenAI APIs , the hackathon demo chatbot took user prompts and transformed them into the functions and database queries our platform understands .

The productized version can work with multiple AI models , not just OpenAI ’ s . Similarweb says that with SimilarAsk 1.0 Beta now released 2.0 will follow soon . p

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