TALKING

It is also notable that subscription models deliver a benefit that applies to both businesses and channel partners equally .

When such metrics are missing , there is a significant blind spot for gauging the success of current products . This , in turn , limits visibility into upselling opportunities and leaves enterprise technology companies with a lot to catch up on . Inability to adjust quickly to market shifts hampers their decision-making around long-term investment priorities .

Resolving challenges the right way

Organizations gain valuable data points into consumer perception and behavior across various touchpoints . This helps each enhance their overall offering and maximize customer satisfaction for repeat buying .

Examining the challenges

Subscription models fundamentally change the way organizations and channel partners develop and sell products and services .

Considering the prevalence of hybrid work and the global dependence on cloud , businesses are required to virtualize their tech stacks , which can be a challenge when legacy infrastructures are in place .

A move to a subscription model also requires extensive streamlining of backend processes – as subscription amounts can vary , the accounting and CRM systems require recalibration to adapt to constantly varying levels .

When it comes to simplifying the complexities in the transition to a subscription model , it is better to work smart than to work hard . Leveraging tools that accelerate the necessary Digital Transformation and bundle hardware , software , and services into a single subscription offering can go a long way in making processes seamless . Such tools maximize value along the entire consumption chain for both customers and service providers .

For customers , it can simplify the way they adopt technology and help match IT spends to drive reliable business results . For channel partners and solutions providers , it can help unlock new revenue streams , leverage flexible IT to scale solutions swiftly , scale up customer environments when needed to reduce overprovisioning , and more . Such a platform can also speed up refresh cycles that enhance customer loyalty through automatic re-engagement and expand capabilities by delivering specialized services that prioritize productivity and decreased costs .

Many organizations , particularly enterprise technology companies that have a fixed offering , perceive the lack of well-developed product usage and adoption metrics as a barrier when moving to a subscription model .

It is essential that companies be forward-looking and adaptive when it comes to making such sweeping operational changes . Having an experienced partner that can guide through this process can be a gamechanger and increase the chances of a successful shift . For instance , our Center of Excellence ( CoE ) is an adaptive virtual lab environment built to provide a guided approach that enables productive and profitable growth for channel partners . This CoE is built to provide ready multi-vendor next generation solutions that support the channel partner community and end-users solve complex IT issues via proof of concepts ( POCs ), demos and enablement through sales , technical , and solutions training .

In conclusion , moving to a subscription model requires large-scale structural changes to an organization , be it a business or a channel partner . But there are plenty of lasting benefits to be gained that can set your firm up for success . As end-consumers across markets begin to favor consumption-focused models , the time is right for organizations to make the switch and chart new avenues of growth . p

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