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PUSHING THE UX ENVELOPE WITH APM
John Yang , Vice President for Asia Pacific and Japan , Progress , on understanding app pain points for quality user experience .
Customers today are spending more time on digital channels than ever – and this upward trend is likely to continue .
According to research by data . ai , time spent on apps by Singaporeans rose 62 % between 2019 and 2022 .
For the modern business , understanding what users need and want from these applications is essential . Ultimately , the only thing that concerns the end-user is how the app performs .
It pays to acknowledge that apps do not exist in isolation and the overall performance of the network is a key determiner of performance .
finding that only eight percent of organizations in the region were confident of delivering delightful digital customer experiences .
Research by Cisco found that 60 % of customers blame the application or brand for performance issues .
Unfortunately , research reveals many businesses across Asia Pacific , not just Singapore , are found lacking , with a joint report by Econsultancy and Adobe
It ' s vital that organizations review how they think about the end-user and prioritize performance and overall user experience above all else .
It pays to acknowledge that apps do not exist in isolation and the overall performance of the network is
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