NEWS
Progress announces latest release of Sitefinity using Generative AI
Progress has announced the availability of Progress Sitefinity 15 pitching new GenAI support throughout the platform – enabling marketers to create personalised content at scale .
John Yang , Vice President , APAC , Progress
Additionally , new no-code data connectivity offered through Sitefinity Integration Hub connects to leading MarTech platforms facilitating unified customer profiles .
Organisations driving digital modernisation can eliminate marketing data silos , gain valuable customer insights and deliver personalised experiences faster with Sitefinity 15 .
John Yang , Vice President , APAC , Progress , said :
“ Some of the areas marketers can really make new strides with the support of AI include the creation of personalised content at scale , unification of customer profiles and building holistic views of customers across platforms , and the fast delivery of even more personalised experiences .
“ For the past decade since marketers have accelerated their digitisation efforts , a recurring challenge has been to remove marketing data silos to gain efficiencies and improve customer experience .
“ What organisations need today are strong data connectivity tools to unify all data relevant to marketing across the organisations under one roof and provide marketers with data insights that can be turned into specific actions to drive customer-centric campaigns .”
Sitefinity 15 is pitched as enabling organisations to :
• Leverage generative AI to scale content production and improve the efficiency of content marketing .
• Drive automation and bring data closer to business users .
• Create efficient journeys and deliver oneto-one personalisation with AI-assisted CDP capabilities .
Alchip Technologies opens Malaysia design center
Alchip Technologies has opened a new design center in October in Malaysia . The new center came online to meet what the company says is ‘ exploding ’ global demand for its high-performance ASIC services .
The Malaysia design center is the latest addition to Alchip ’ s on-going global expansion that , last year , included the opening of a significantly upgraded North America presence .
The new center will be a hub for engineering functions including frontend IP subsystem integration and verification , DFT , electrical design , and all physical design tasks from netlist to GDS .
Alchip selected Malaysia in part because Southeast Asia countries offer cost effective-talent pools for expanding engineering resources .
The center is expected to house 30 engineers by the end of the year , with that number increasing to meet expected customer demand .
“ This latest addition to our portfolio of highperformance ASIC design services is a direct response to global demand placed on Alchip . It is testimony to our growing role as a highperformance ASIC leader ,” explained Johnny Shen , Alchip President and CEO .
Malaysia is fast becoming a semiconductor design and manufacturing center . The country is known for its large , existing pool of talented engineers and is home to well-known international semiconductor companies including Intel , AMD , Broadcom , Infineon and Renesas .
Taiwan continues to be Alchip ’ s main manufacturing location with Alchip actively expanding North American engineering resources to collaborate more closely with customers in that region .
Alchip customers include global leaders in AI , HPC / supercomputer , mobile phones , entertainment device , networking equipment and other electronic product categories .
12 INTELLIGENTCIO APAC www . intelligentcio . com