FINAL WORD
In a B2B market where value is prioritised , we shouldn ’ t be selling ( or buying ) products and services just because they are the next shiny thing . A lot of the time a particular tool might seem like a silver bullet , but unless you have the resources and expertise to implement it correctly , it ’ s a waste of time and will only lead to more pain .
Where finite players play to win , infinite players play to survive . Surviving requires resilience to fight unexpected new players and maintain relevance .
Resilience is not about having every option under the sun at your disposal to fight off threats . It ’ s about choosing the right ones and using them correctly .
Create meaningful work
As I mentioned earlier , resilience amongst the Australian population is weakening . We need to find ways to build resilience in our people so that we can also build resilience throughout the economy .
If our staff are delivering meaningful work , then our customers will reap the benefits . If we think back to the days of apprenticeships , it was about taking the time to share skills , integrate people into the organisation and helping them find their purpose so they can thrive in their environment . That then translated into the next generation receiving the same journey .
To conclude , we shouldn ’ t be scrambling for a life raft in an effort to restore stability . Organisations that focus on building resilience across their people , processes and technologies are ultimately going to have a higher chance of succeeding whether the market crashes or spikes . Trying to get things back to where they were pre-pandemic is not a sound strategy , but being prepared for the next seismic shift in our society is . p
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