TRENDING portfolio as a means to increase profitability via volume ( flagship models cater to more developed smartphone markets , whereas the cheapest models are a means of increasing market share in developing markets ).
The second is the evolution of smartphone sales in developing markets .
Already developed markets – such as North America and much of Europe – have nowhere to go in terms of smartphone movement from low to high end , as these regions already account for much of the premium smartphone market . However , the report says developing markets will naturally move from the low to high end as their economies grow – supported by the increasing share of the sale of premium smartphones to total sales ( premiumization ) even while the overall smartphone volume decreases .
As premium smartphones tend to almost entirely have AI acceleration incorporated into their chipsets now , it ‘ stands to reason ’ that the use of AI in smartphones will grow by volume compared to chipsets that do not incorporate AI coprocessing , the report says .
The ultimate ceiling , however , is seen as having already presented itself through the saturation of the smartphone market .
The share of smartphone chipsets that incorporate AI coprocessing may take some years to increase to the level of saturation , the report says .
But trends suggest that this movement is inevitable , with the growth of AI in smartphones providing a valuable model for AI adoption in other consumer electronic products , the report says . p
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