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THE BUSINESS BENEFITS OF AUTOMATED DATA ANALYTICS
Trevor Schulze , CIO , Alteryx , outlines how CIOs can utilise automated analytics and build a modern data stack .
The volume of data being generated and used today is constantly growing . According to the European Commission , it is expected to reach 175 zettabytes ( ZB ) by 2025 , up from the 33 ZB generated in 2018 .
Despite this , harnessing the hugely valuable insight held in an organisation ’ s disparate data sources can be extremely challenging due to the complexity and scale of modern data .
CIOs have access to a wealth of technologies designed to modernise the data management journey across their tech stack .
And , of course , it ’ s a crucial source of information and insights , not just to the business itself but to its customers , partners and suppliers , too .
The solution , then , lies in the automation of discovering , preparing and analysing that data .
Take customer experience , for example , which can be a critical point of difference for many businesses .
Data can be valuable to a business in many ways . It can improve the efficiency of routine processes and , by reimagining those processes , can improve how services are delivered .
By understanding the needs , preferences and actions of their customers and by anticipating their future behaviour , organisations will be better able to tailor their products and services and improve
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