Intelligent CIO APAC Issue 48 | Page 73

POPMENU ’ S AI MARKETING AUTOMATICALLY CREATES A FULL MONTH OF EMAILS , TEXTS AND SOCIAL POSTS THAT ARE BASED ON THE RESTAURANT ’ S DISHES , EVENTS , REVIEWS , AND MORE .
INDUSTRY WATCH

An early leader in bringing Artificial Intelligence to restaurant technology , Popmenu is announcing enhanced AI features that address labor gaps and other pressing challenges for operators – while increasing revenue opportunities .

POPMENU ’ S AI MARKETING AUTOMATICALLY CREATES A FULL MONTH OF EMAILS , TEXTS AND SOCIAL POSTS THAT ARE BASED ON THE RESTAURANT ’ S DISHES , EVENTS , REVIEWS , AND MORE .

From answering hundreds of calls at once to automatically creating marketing content that is tailored for each restaurant and tracking marketing ’ s influence on online and on-premise sales , Popmenu ’ s AI is helping to guide busy operators on what to do next to grow their business in an increasingly competitive market .
The majority ( 60 %) of restaurant operators reported that they are having a hard time hiring for certain roles ; 39 % have lost revenue opportunities due to staffing issues . This is according to Popmenu ’ s nationwide study of 362 US restaurant leaders in April 2024 .
“ The restaurant market is more competitive than ever , and there is a noticeable difference in financial performance between restaurants who are consistently marketing and those who are not ,” said Brendan Sweeney , CEO and Co-founder , Popmenu .
“ The problem is many operators are short on time and resources . Around 40 % don ’ t actively reach out
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