INTELLIGENT BRANDS // Green Technology

Solution delivers the insights needed for smart farming services to optimise Indonesia ’ s agricultural sector .

Indonesia is one of the world ’ s largest agricultural producers and exporters , supplying key commodities such as palm oil , natural rubber , cocoa , coffee , rice and spices to the rest of the world and contributing more than 12 % to the country ’ s economy .

Pupuk Indonesia understands the importance of promoting sustainable agriculture which protects the livelihood and food security of millions of Indonesians .

Technology and data enable Pupuk Indonesia to help farmers get the best productivity possible from the land .

By harnessing the Snowflake Data Cloud , Pupuk Indonesia can handle the large amounts of structured , semi-structured , and unstructured data needed to create highly detailed customer profiling models . They use analytics on data like plant health , soil conditions and weather reports to optimize fertilizer and plant nutrient delivery , enabling precision farming for customers .

In the past , Pupuk Indonesia ’ s data infrastructure was an on-premise data lake , relying heavily on manual tasks to set up , manage and configure . Coupled with a small team , this made scaling up difficult and affected the quality of decisions and pace of innovation .

By moving to Snowflake , they could maintain a single source of truth and deepen understanding of their customers ’ needs . The Pupuk team can now analyse data independently , helping to build a data driven culture while accelerating projects , and delivering more accurate results . Snowflake ’ s ease of use and near-zero maintenance meant that the Pupuk team can spend more time on making strategic decisions – and less time managing their data platform .

“ In our quest for an efficient and userfriendly data and analytics solution , we made the strategic decision to transition to Snowflake ’ s data cloud platform ,” said Dommy Asfiandy , Project Manager for Data Science , Pupuk Indonesia .

“ Snowflake ’ s simplicity-of-use and low maintenance requirements have exceeded our expectations . Now our team has experienced an accelerated pace in executing data analytics projects , enabling us to deliver more accurate insights than ever before .”

According to Asfiandy , Pupuk ’ s full transition to the cloud also enabled the democratization of data within the organization with 40 employees being empowered as citizen data analysts .

In the near future , the company has set a target of hundreds of new citizen data analysts , a development which will hopefully enable data-driven decision-making across the organization .

“ Using the Snowflake Data Cloud ’ s advanced capabilities , Pupuk Indonesia is able to gain valuable insights needed to deliver smart farming services to optimise Indonesia ’ s agricultural sector and contribute to achieving sustainable food production in the country ,” said Satchit Joglekar , Regional Director for Emerging Markets , Snowflake ASEAN . p

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