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THE INSURER ’ S GUIDE TO CREATING INNOVATIVE , COST-EFFECTIVE CUSTOMER JOURNEYS

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The insurance sector , like many others , is in the midst of digital transformation – evolving from the inside out in order to keep pace with changing customer preferences . Seamless experiences , personalized products , and fuss-free payments are now critical to success . But how can insurers embrace transformation without incurring excessive costs ?

A recent survey shows the digital experience is a Download whitepaper here key factor for insurance customers when choosing providers , and among the top non-price related factors for switching providers . In Singapore , 50 % of those surveyed cited the digital experience ( or lack of it ) as a reason other than price for changing providers .

This guide explores key digital trends in Southeast Asia and how insurers can leverage the payment process to enhance the customer experience .

Trend 1

Prioritizing the customer experience

A notable industry trend is the growing emphasis on improving digital customer journeys . Insurance companies in Asia are investing heavily in digital-first experiences to deliver the convenience and flexibility customers have come to expect from their providers . Manual processes and one-size-fits-all policy options – which once defined the traditional insurance model – are gradually giving way to more personalized customer experiences .

Trend 2

Insurtechs are disrupting the market

Insurtech is a rapidly growing sector in the market , using cutting-edge technology to make insurance

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