INTELLIGENT BRANDS // Cabling

PLDT Global will provide Bru-Haas with international subsea capacity on both the Asia Direct Cable ( ADC ) and Apricot systems .

Through this MOU , PLDT Global will provide Bru-Haas with international subsea capacity on both the Asia Direct Cable ( ADC ) and Apricot systems . This collaboration is expected to significantly enhance the network architecture managed by Bru- Haas , which includes Points of Presence ( PoP ) in Brunei , Hong Kong , Singapore , Angola and Los Angeles . With access to the Asia America Gateway and Southeast Asia Japan Cable Systems among other regional cable systems .

Albert Villa-Real , President and CEO , PLDT Global , said : “ By leveraging the advanced

( Left to Right ) Roselle Dela Cruz , VP and Head for EMEA and Americas , PLDT Global ; Albert Villa-Real , President and CEO , PLDT Global ; Song Dai , Managing Director , Bru-Haas ( B ) Sdn Bhd ; Edith Gomez-Cudiamat , COO , PLDT Global capabilities of ADC and Apricot , we are not only strengthening our network resilience but also reinforcing the Philippines ’ position as a critical hub for international data traffic .

The partnership between PLDT Global and Bru-Haas is built on a foundation of mutual support in providing reliable connectivity solutions .

This MOU reinforces their commitment to leveraging advanced subsea infrastructure to meet the growing demand for high-speed , low-latency connectivity across key regions .

The ADC is an intra-Asia submarine cable system designed to link Southeast Asia , China and Japan . It plays a critical role in bolstering regional connectivity , providing a robust and resilient infrastructure that supports the increasing data traffic and digital needs of the region .

On the other hand , the Apricot cable system is a state-of-theart Asia Pacific submarine network that connects Singapore , Indonesia , the Philippines , Taiwan , Guam and Japan . This system is pivotal in enhancing connectivity between these regions , ensuring seamless data flow , and supporting the digital transformation initiatives of businesses and consumers alike .

This strategic partnership is poised to deliver numerous benefits , including increased network redundancy , improved resilience and enhanced capacity to handle the growing data demands of the enterprise market .

By integrating ADC and Apricot into the existing Bru-Haas ’ network infrastructure , both companies aim to provide their customers with more reliable and high-speed connectivity options .

Dai Song , Managing Director , Bru-Haas , said : “ We are excited to strengthen our collaboration with PLDT Global through this MOU . By integrating the Asia Direct Cable and Apricot subsea cable systems into our network , we are significantly enhancing our capability to deliver high-speed , low-latency connectivity solutions across key regions .

“ This partnership underscores our commitment to providing reliable and advanced connectivity infrastructure that supports the digital transformation of businesses and communities . With PLDT ’ s support , we are committed to the success of our customers and partners .”

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