INDUSTRY WATCH

While the care-tech industry continues to grow and evolve , many solutions still don ’ t offer a holistic service . Sonder helps individuals navigate a range of personal and professional challenges . An app connects them with nurses , doctors , psychologists plus a self-care resource hub to ensure they get the right care at the right time .

Sonder ’ s scale of employee adoption , engagement and support ( on average 40 % of a workforce ) provides business leaders with an aggregated and anonymous view of their people ’ s health , safety and wellbeing needs . This information enables business leaders to understand what ’ s going on with their people and get ahead of their employer ’ s obligations of ensuring a healthy and safe workplace . Armed with this information , P & C and HSC teams can confidently allocate time , effort and resources in more focused ways to drive a culture of prevention across teams , departments and the whole organisation .

Growth , in part , has been achieved by bringing data , tools and channels all into one streamlined platform , which has allowed us to collaborate across departments , quickly analyse data to make informed decisions , and run seamless automated processes . Having a single unified view across the business has consolidated our tech stack , freed up resources and given us the time to invest our energy into customer acquisition and retention .

How has Sonder leveraged marketing to grow FY24 pipeline gen ? and marketing activities , acting as a single source of truth . These tools have been instrumental in achieving strong YoY growth and growing our FY24 pipeline gen .

HubSpot ’ s technology has helped us to achieve 121.38 % YoY growth , allowing us to integrate over 10 different tool sets to run multichannel accountbased marketing demand generation campaigns to our ideal customer profile . Beyond that , we have over 20 different data points used in HubSpot , across intent and engagement . This creates a continuous intelligence loop that can be shared across our departments , preventing information silos . As a result , we have created a sophisticated and world-class growth and revenue operation .

We have been able to build a strong demand generation engine with HubSpot ’ s marketing campaign tool , CRM workflows and Sales Hub deal objects . As a result , our pipeline gen has doubled for FY24 to date . HubSpot ’ s reporting and attribution capabilities have helped us to be more data-driven in our decision making , zero in on the activities that are working for us , understand where to finetune our processes and abandon activities with poor ROI . For FY24 , our pipeline gen pace has been growing at around 20 % MoM .

In using HubSpot as our growth platform , we ’ re able to forecast initiatives and activity outcomes , then execute on them across outbound , inbound and multichannel campaigns .

What integration partners has Sonder used , and how have these partners helped to deliver YoY channel growth and boost engagement rates ?

HubSpot ’ s CRM – Sales and Marketing Hubs have been the primary toolkit for coordinating all of our sales

HubSpot has been a primary integration partner , enabling us to set up a LinkedIn ads integration which

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