Intelligent CIO APAC Issue 50 | Page 82

FINAL WORD

The importance of data-driven decision making for your business

With 56 % of C-suite leaders expressing concerns about the possibility of making incorrect choices , Barry O ’ Donnell , CTO , TSG , tells Intelligent CIO how to utilise data to make business decisions where , in a world where the right decision can boost performance beyond competitors , ensuring you have all the information to make an informed call is vital .

Deciding on the best course of action for a business can be challenging , with 56 % of C-suite leaders expressing concerns about the possibility of making incorrect choices . This is where the power of data comes into play . Utilising data-driven strategies is essential because it enables businesses to forecast future trends and make informed decisions , which is crucial for both emerging startups and established businesses .

Poor decision making has led many companies , in all industries , to struggle . But by harnessing the data you already own , your business can make better-informed decisions which aid in boosting your productivity , costs , and market influence .
By simply adjusting your IT to better collect , store and analyse your data , your business will be able to make better informed decisions sure to bolster your company ’ s future .
Harnessing a data-driven approach
Harnessing your data is a must when it comes to improving your business decisions . In fact , 72 % of businesses claim to use their data at the core of their decision-making models .
One thing to consider is the need for a strong data infrastructure within your business . By adopting managed IT , you can collect , store and analyse your data –
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