NEWS
DV launches guide to amplify advertising performance in APAC ’ s digital landscape
DoubleVerify ( DV ), a leader in digital media authentication , has released a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI .
DV ’ s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific ( APAC ) fail to evaluate digital media buys against core quality metrics – concluding that only 17 % of APAC marketers evaluate critical media quality indicators like brand safety and suitability , viewability , fraud or intended geography .
This new guide aims to empower advertisers across the APAC region with the knowledge and tools needed to enhance the effectiveness of their ad campaigns through verification .
• Charting your territory : Outlines the four pillars of media quality : brand safety and suitability , viewability , fraud and intended geography .
• Achieving quality in any environment : DV offers a comprehensive suite of solutions tailored to APAC advertisers , spanning social , retail media , CTV , gaming and mobile platforms .
Conrad Tallariti , Managing Director and Senior Vice President , APAC , DoubleVerify , said : “ As technology is expanding rapidly , so is the landscape of digital media with opportunities emerging across new social , streaming , gaming , CTV and more – making digital media protection of vital importance .”
Key highlights include :
• Navigating today ’ s digital media landscape : With the proliferation of digital channels such as social , streaming , gaming and shopping platforms , advertisers are presented with unprecedented opportunities to engage their customers . However , ensuring media quality amidst this growth is essential for campaign success .
Backbase delivers digital banking platform to support MyState ’ s growth ambitions
Backbase has successfully delivered a new digital banking platform for MyState Bank ( MyState ) to support future growth .
Backbase ’ s powerful , flexible and modular platform enables seamless integration with other leading technologies that the bank has invested in .
“ The implementation has been smooth and customers have reacted positively to the new highly rated app and digital experience .”
The Backbase Engagement Banking Platform now supports MyState ’ s range of personal digital banking capabilities .
“ To support our growth ambitions , we have chosen to invest in best-of-suite technology to provide the best possible digital and people backed experience for our customers ,” said Brett Morgan , Managing Director and CEO , MyState Bank .
Iman Ghodosi , Managing Director – Australia and New Zealand at Backbase Australia , said : “ MyState is now well positioned to respond to the rapidly evolving needs of banking customers in Tasmania and as well as targeting growth on the east coast of Australia as a challenger brand .”
Anand Venkatachalam , Director for Customer Success at Backbase Australia , said : “ We are thrilled to see MyState ’ s implementation go live and deliver a truly world-class tailored customer experience . To date , over 250 production releases have taken place in the lead up to launch . Ultimately , MyState Bank now has the machinery in place to continue innovation plans .
“ Since our partnership began , we ’ ve fostered a collaborate-to-win , success driven mindset and Backbase is eager to see this continue to flourish in the years to come .”
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