COUNTRY FOCUS : AUSTRALASIA safeguarding sensitive customer information . By centralising identity management and enforcing access controls , organisations can reduce the risk of data breaches and minimise the potential impact of cyberattacks .
• Improve customer experiences : By streamlining the authentication and authorisation process , IAM can enhance the customer experience and reduce friction . For example , by offering convenient login options such as biometric authentication or single sign-on , financial institutions can make it easier for customers to access their accounts and services .
• Facilitate innovation : IAM can enable organisations to leverage new technologies and develop innovative products and services .
By providing a secure and efficient identity infrastructure , IAM can support the development of new fintech solutions and accelerate Digital Transformation .
As the APJ region continues to evolve , the regulatory landscape will undoubtedly adapt to emerging trends and challenges . However , by understanding the key regulatory themes and leveraging IAM solutions , financial services providers can position themselves for success in this dynamic and innovative market .
The region ' s emphasis on identity-centric regulations , coupled with its diverse regulatory landscape , presents a unique opportunity for innovation and growth . p
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