FINAL WORD
Digital experiences today must mimic the best of human interaction – they need to be highly personalised and feel human even when automated . inclusive are all crucial elements for crafting a humancentric digital experience .
According to a study on human-centric software commissioned by Progress , the top two drivers for a focus on human-centric software in Australian organisations are : ever changing user needs / increased expectations ( 62 %) and a rapid increase in digital interactions ( 54 %).
It is counterintuitive to think that a technology like AI – which is devoid of human emotion – could play a central role in enabling a human-centric digital experience .
Yet , even in its early stages , AI is already making a significant impact . AI can enhance your understanding of customer behaviour and their interactions with your organisation or brand . It can be used to detect preferences and propensities to convert , automatically create user segmentation , personalised content for any number of user segments in record time , detect and deliver content in local language , and enable you to respond faster to your customers by automating tasks previously involving not just manual effort but human synthesis of information . And those are just a few of the uses .
AI can also play a key role in creating more inclusive and accessible experiences . Imagine a user with a hearing impairment who can now actively engage with your digital experience by using AI to translate written or spoken language automatically to sign language ? Or a person with a visual impairment who can take advantage of computer vision and have your application describe in real time what is shown in a picture . As accessibility requirements today are governed by regulatory agencies and mandated by law in countries around the world , having the ability to integrate accessibility more easily into your digital experience with the help of AI is a huge benefit .
All of these things – personalising journeys and ensuring your digital experience is accessible and
Other drivers are an increased focus on inclusion and accessibility in the virtual world ( 44 %) the influx of Gen Z workers looking for employers who align with their personal values ( 44 %) increased pervasiveness of IoT and Ai ( 36 %) and a broader company focus on diversity and inclusion ( 34 %)
A majority ( 64 %) of the surveyed Australian IT leaders and developers said that building humancentric software is more important now than it was two years ago . Over half ( 54 %) of respondents said the impact of investing in human-centric software was a necessity and / or will have a major and material impact on their business .
Furthermore , 62 % of Australian respondents said they believe building human-centric applications will increase customer appeal , have a positive impact on revenue ( 46 %) and become a competitive advantage ( 42 %.)
Globally , 44 % of the respondents of the Progress study said they are already addressing this new requirement through tools , training and policy – but agree there ’ s more to be done .
We are at a crossroads in our industry where the art and science of human behaviour and technology are merging in a powerful , exciting and transformational way .
With the proliferation of digital experiences and the rise of AI , we will continue to see a strong focus on the human side of software . p
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