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About Zinnov
Founded in 2002 , Zinnov is a global management and strategy consulting firm , with presence in New York , Santa Clara , Houston , Seattle , Bangalore , Gurgaon , Hyderabad , Pune and Paris .
Over the past 22 years , Zinnov has successfully consulted with over 250 + Fortune 500 enterprises to develop actionable insights to help them accelerate their technology journeys to create value – across dimensions of revenue , transformation and optimisation .
not only enhances immediate productivity gains but also builds a culture of continuous improvement , positioning GBS organisations as strategic enablers within their parent organisations .
From Quick Wins to Sustained Impact : The Journey of Productivity Transformation
The study outlines a three-step strategy for GBS leaders to enhance productivity and achieve sustained impact :
1 . Visibility : The first step is gaining comprehensive visibility into workforce data . This involves leveraging advanced analytics tools to capture and visualise performance metrics , enabling GBS leaders to identify bottlenecks and areas for improvement .
2 . Interventions : Once visibility is established , targeted interventions can be implemented . These range from optimising resource allocation and task prioritisation to reengineering processes and integrating Automation and AI technologies . The goal is to enhance both short-term productivity and long-term operational resilience .
3 . Change Management : Effective change management is crucial to the success of any productivity initiative . The study emphasises the need for a strategic approach to manage stakeholder expectations , align priorities , and drive cultural change across the organisation . organisations reporting up to a 20 % improvement in productivity levels , the framework-led approach has demonstrable merits .
The Strategic Imperative : Embracing Productivity for Sustainable Growth
In light of the study ’ s findings , it is clear that productivity is no longer just a measure of efficiency but a strategic imperative for GBS organisations . As the role of GBS evolves from being a cost centre to a value driver , leaders must adopt a more nuanced approach to productivity management – one that balances cost efficiencies with value creation and innovation .
Karthik Padmanabhan , Managing Partner , Zinnov , said : “ Today , the pursuit of productivity extends beyond just deploying advanced tools – it requires a cohesive , framework-led approach . With 52 % of leaders citing limited access to reliable data as a major barrier , and productivity dropping by 15 % after eight hours of work , it ’ s clear that sustainable productivity is not just about working harder , but smarter . By setting realistic targets and KPIs , the Zinnov-ProHance approach helps move 19 % of employees into high productivity zones within six months , driving impactful change across people , processes and technology .
“ The Zinnov-ProHance Productivity Quadrants framework provides a strategic blueprint for GBS organisations to baseline and benchmark productivity , allowing them to make data-driven decisions . As GBS leaders navigate the complexities of modern business , adopting this holistic approach will be essential to sustain and scale their impact .”
The Path Forward : Leveraging Data for Strategic Advantage
For GBS leaders , the study presents the path forward as clear : embrace a productivity framework that
The study also captures real-world case studies that demonstrate how organisations at different stages of their productivity journey can achieve significant gains – with a framework approach . The Zinnov- ProHance Productivity framework is designed to help organisations systematically identify pain points and curate targeted interventions . With early-stage
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