CASE STUDY
This includes details on the competitors – such as the jockey, driver, horse and trainer – along with race day conditions and a comparison of previous performances. After the race, it ' s equally important to make the historical data easily accessible. We identified inefficiencies in our content management processes and aimed to enhance our content integration capabilities.
The last piece of the puzzle was to expand our use of Next. js, a framework we had adopted a decade prior, but which had not been fully integrated into our content websites in a way that allows us to benefit from its full potential.
Looking at bringing everything into one digital experience, what were the major challenges you had to address? a high level of expertise. We were careful not to disrupt the content editor experience in the backend by introducing technical barriers, which is a common challenge with developer-driven headless approaches. Our goal was to maintain a seamless experience for content editors while implementing the technical improvements.
Tell us more about your work with Progress: was this the first project with them or were they already part of your technology stack?
CB-S: We conducted an extensive due diligence process to identify the best CMS technology for our needs. We re-evaluated( existing tech) but also looked at Progress Sitefinity and solutions from Sitecore, Kentico and Squiz.
CB-S: One of the key challenges was integrating Racing WA’ s existing race data application with the new website while ensuring a smooth, seamless and user-friendly experience for visitors. We wanted to ensure that our new website maintained strong search functionality, dynamic content updates and effective content tagging – while also supporting future scalability.
Given the scale and complexity of the data involved, the challenge was to ensure the website could efficiently handle, process and present data in an accessible and appealing way.
We chose Sitefinity for a variety of reasons, including its ease of use, easy onboarding and extensibility. What also stood out was Sitefinity’ s ease of integration with third-party data sources, including our business-critical racing data, a favorable licensing structure and being a mature product with widespread industry adoption.
Finally, Sitefinity provided extensive Next. js support and capabilities allowing us to fully leverage the potential of this technology. We saw it as an exciting opportunity to unlock new possibilities for our platform.
Talk us through the project itself
Additionally, the project involved using a headless Next. js architecture, which is modern but requires
CB-S: Working with Progress’ local partner, The Brand Agency( an Ogilvy company), we implemented
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