NEWS
Korea’ s leading EdTech‘ ZEP QUIZ’ officially launches in Thailand
Korean metaverse-based EdTech company ZEP has officially launched in Thailand.
ZEP, a metaverse platform that began service in 2021, has rapidly grown by offering an easy and seamless experience that allows up to 50,000 users to join simultaneously. It currently boasts 12 million cumulative users and 1.3 million monthly active users.
Building on its technology and expertise, ZEP launched its EdTech platform ZEP QUIZ in April 2024. beta service in Thailand in February 2025. During this period, ZEP QUIZ attracted
500,000 users and recorded 1 million plays, leading to the decision to officially enter the market.
With its official expansion into Thailand, ZEP is focusing on localizing its services. The platform now supports the Thai language, introduces traditional Thai attire for avatars and offers free maps inspired by Thai cultural landmarks, such as temples and night markets. More Thailand-specific maps and objects will be introduced moving forward.
Shangyup Kim, Co-CEO, ZEP, said:“ Thailand has great potential for EdTech growth, as the government is actively promoting ICT education and digital tools in public schools through policies like the‘ One Student, One Tablet’ initiative. We aim to contribute to Thailand’ s digital education transformation by providing a customized EdTech service.”
The platform has gained widespread popularity in South Korea, solidifying its position as the country’ s leading metaverse EdTech platform.
Recognizing Thailand’ s high mobile penetration rate and the growing gamification EdTech trend, ZEP launched a one-month
Australian startups gain strategic US market entry through new initiative from Mercurius Media Capital
Through Mercurius Bridge, international companies gain critical resources, networks and expert guidance to optimize go-to-market strategies, engagement and media execution.
Mercurius Media Capital( MMC) has launched Mercurius Bridge in Australia, empowering local startups and growth-stage companies with established product-market fit to expand into the US.
Combining media capital, strategic mentorship, and a curated network of service providers, it streamlines market entry and accelerates brand growth.
Piyush Puri, Founding Partner, MMC, said:“ Our strategic mentorship ensures companies establish a strong US presence. By leveraging insights from seasoned operators and collaborating with premium media partners, we craft tailored solutions that help startups overcome market-entry obstacles.”
The Australia launch is supported by Tania Yuki, MMC’ s newest Venture Partner, who brings over 20 years of expertise in technology, big data and entrepreneurship. Her extensive experience in building and scaling innovative businesses will empower Australian companies to expand globally while enabling MMC to identify high-growth opportunities.
Australia’ s startup ecosystem is poised for significant growth, driven by AI and innovative technologies.
“ Expanding into the US is a major leap, even for companies with strong local traction,” said Yuki,
As the first dedicated US media-for-equity fund, MMC partners with diverse media platforms to invest in high-growth ventures.
“ Success depends on the right go-to-market strategy, effective advertising, and local expertise – otherwise, millions can be wasted.”
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