LATEST INTELLIGENCE
ADYEN INDEX HONG KONG RETAIL REPORT 2025 i
In Hong Kong’ s dynamic retail landscape, success depends on meeting the expectations of digitally fluent shoppers. Gen Z leads the way by blending in-store browsing, mobile payments, and social commerce into a single, fluid journey. Retailers are evolving fast, investing in AI to personalize experiences, reduce fraud, and uncover new growth opportunities. While technology plays a growing role, physical stores remain essential for product discovery and brand connection.
This year’ s Adyen Index explores how Hong Kong businesses are responding – from integrating channels and streamlining payments to scaling new models and embracing ethical retail.
Chapter 01
Where we shop and how people pay
48 % of Gen Z in Hong Kong choose retailers that let them shop via social media
Finding 02
Physical stores remain relevant for experience and immediacy
Finding 03
Shoppers expect payment flexibility across every channel
56 % of consumers in Hong Kong used digital wallets in the past year.
58 % of shoppers will abandon a purchase if they can’ t pay their preferred way.
Shopping habits in Hong Kong are increasingly hybrid. While in-store shopping still plays a vital role, especially for hands-on product interaction, younger consumers are blending online, offline and mobile channels as part of a single journey. Gen Z, in particular, is turning to social media to discover brands, with nearly half choosing retailers that support shopping via these platforms.
Finding 01
Social commerce plays a role in discovery, but it doesn’ t end there
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