FEATURE: AI BUSINESS OPERATIONS

Quid CEO Anthony Lye outlines how AI is transforming business operations, from enhancing market intelligence and personalisation to improving customer service and future-proofing workforces. tailor strategies that resonate with their target market. However, with all this data now available, it’ s easy to become overwhelmed by how to extract valuable insights. That’ s where AI becomes invaluable, helping companies sift through the noise to drive growth within their sector.

So, with this in mind, here are five tips and tricks for using AI to maximise your business:

1. Supercharge your market intelligence with AI-powered actionable insights

AI has already brought new heights of efficiency, innovation and customer engagement across hundreds of different industries – begging the question, why wait any longer to harness its power and future-proof your own business?

Trusted by global brands such as Yum! Brands, Lufthansa, Walmart and Hyundai, Quid specialises in helping companies leverage AI to deliver meaningful business outcomes. We ' re also an official research partner to the Stanford Institute for Human-Centered AI’ s Annual AI Index – the world’ s leading AI trends research report. As a result, we possess a unique and comprehensive perspective on emerging AI technology and how best to use it to gain a competitive advantage.

Recent breakthroughs in machine learning, natural language processing and automation have unlocked unprecedented volumes of valuable data. Access to high-quality data is critical for businesses to truly understand their audience, identify unmet needs and

When applied effectively, AI-powered insights can accelerate and enhance data-driven decision-making. Machine learning algorithms process extensive internal and external datasets within seconds, enabling businesses to swiftly adapt to market changes and optimise pricing strategies. Taking into consideration factors like consumer behaviour and competitor pricing, AI can automatically adjust to real-time market fluctuations, ensuring businesses remain competitive and aligned with their objectives.

Better still, services like Quid’ s go one step further, actually providing recommendations for how these insights should inform business decisions. These actionable insights dramatically reduce the time spent on manual data gathering and analysis, allowing teams to focus on higher-value tasks that increase profitability and drive operational efficiency.

2. Stay ahead of the curve: spot trends before they go mainstream with AI

One of AI’ s most powerful applications is its ability to predict shifts in consumer demand. While traditional market research relies on historical data, AI-powered market research takes a forward-looking approach, identifying emerging trends before they become mainstream. Businesses can use AI to track social media discussions, analyse online search

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