FEATURE: AI BUSINESS OPERATIONS
IT’ S IMPORTANT TO REMEMBER THAT TECHNOLOGY IS ONLY AS EFFECTIVE AS THE HUMANS BEHIND IT. connect with their customers. Take e-commerce as an example. AI-powered recommendation engines analyse past purchases, browsing behaviour and demographic data to suggest products that match individual preferences. Similarly, streaming platforms like Netflix and Spotify leverage AI to curate personalised content and boost user engagement.
4. Revolutionise customer service with smart, always-on AI support
3. Deliver next-level personalisation with AI that knows your customers
Personalisation is at the forefront of modern customer engagement, with AI playing an increasingly pivotal role in transforming how businesses understand and
AI-driven chatbots and virtual assistants are revolutionising customer service. Once businesses embrace these technologies, they’ ll find they offer instant, personalised support, streamlining interactions and reducing response times. This not only helps customers feel valued and more connected to the brand, but it also minimises human error, ensuring a more efficient and consistent experience.
26 INTELLIGENTCIO APAC www. intelligentcio. com