INTELLIGENT TECHNOLOGY
DIGITAL TRANSFORMATION
Sansiri transforms home buying and ownership in Thailand with generative AI on AWS
Sansiri, one of Thailand’ s leading real estate developers, is transforming how people buy and own homes with generative artificial intelligence on AWS. By deploying the country’ s first largescale generative AI solutions in real estate, Sansiri has accelerated customer response times by 30 %, increased satisfaction scores by 25 % and streamlined thousands of transactions, reshaping home ownership for Thai families.
“ With AWS, we’ re reimagining what it means to buy and own a home in Thailand,” said Kavin Manomaiudom, Assistant Executive Vice President – Information Technology Department, Sansiri.
“ Generative AI allows us to serve customers with greater speed, clarity and personalization, while giving our employees powerful tools to shape the future of Thai communities. This is just the beginning of how we’ ll use the cloud to deliver better living experiences.”
Amid the continuous growth of the real estate sector, a high-value industry that plays a vital role in Thailand’ s economic growth, Sansiri is using AWS to reinvent how it serves more than 3,000 employees and customers across 500 real estate projects nationwide.
At the centre of this initiative is the company’ s ChatX Assistant, powered by Amazon Bedrock using Anthropic’ s Claude 3.5 Haiku and Claude 4 Sonnet.
Acting as a digital concierge, the assistant gives staff and buyers instant access to information on financing, zoning, construction updates and project timelines.
This capability makes it easier for customers to navigate complex decisions while enabling Sansiri teams to deliver more seamless and responsive experiences. For example, buyers can instantly check zoning rules, financing options and construction progress across more than 500 projects, helping them make decisions faster while reducing workloads for sales and service teams.
Behind the scenes, Sansiri is also streamlining operations in ways that directly benefit customers. Its optical character recognition system, built on Amazon Bedrock, now processes more than 50,000 invoices each month with over 90 % accuracy, cutting document processing time by half.
This efficiency has freed employees to focus more on customer care and innovation. Teams are now exploring the adoption of agentic AI to enhance the OCR system, enabling users to set automated workflows aligned with Sansiri’ s enterprise processes and internal controls.
In parallel, Amazon Q Developer has increased software development productivity by 30 % while reducing compute costs by 20 %, ensuring Sansiri’ s technology backbone remains efficient and scalable as demand continues to grow.
“ Southeast Asia’ s real estate industry is undergoing rapid Digital Transformation, and AI is at the centre of that change,” said Vatsun Thirapatarapong, country manager, AWS Thailand.“ Sansiri’ s success shows how developers can use AWS services to streamline operations, improve customer trust and set new benchmarks for the home buying and ownership experience.”
Together, these initiatives mark a significant step in how cloud computing and generative AI are redefining the future of real estate in Thailand. •
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