FEATURE facilitate deeper use by travellers, it also opens up opportunities for us to move beyond travel booking, scale our operations, improve margins and expand into new commercial models.
Can you outline Serko’ s strategic vision for 2030 and the role AI will play in shaping that journey?
Serko’ s 2030 strategy focuses on leveraging AI to transform corporate travel into a personalised, effortless experience. It builds on our founding promise of making business travel effortless, less stressful and supported by someone who is anticipating the traveller’ s needs.
The vision hasn’ t changed. Serko has the platform, the data and the relationships. Now with AI, we have the final, transformative technology that allows us to deliver the solution.
AI also increases our competitive advantage. The technology is deeply embedded in Serko’ s proprietary data earned through millions of real booking interactions, built on deep domain expertise in the nuances of corporate travel and grounded in the trust of the travellers, travel managers and organisations who rely on us to get it right. This is extremely difficult to replicate.
Our vision to 2030 leverages these proven strengths to build a significant US footprint, continue the strong growth of our Booking.
com for Business proposition and deepen our leading position in the Australasian market. AI is fundamental across all of that vision – not only in the experiences that we’ ll provide our customers, but in how we build those products and operate our business.
How is Serko’ s observability practice enabling more data-driven decision-making and supporting long-term capability building?
Underpinning Serko’ s strategic vision to 2030 and beyond is a decisive observability strategy with long-standing partner, New Relic.
Serko’ s observability practice is well established, allowing our engineers to quickly analyse system behaviour and take proactive measures to boost performance and reliability. It goes beyond monitoring, giving us the proactive ability to see what’ s impacting customer flows through the system and to address it in advance. For example, our team is able to see something’ s happening that is impacting search and we can diagnose to see if it is an underlying infrastructure problem or something else. The total end-to-end visibility into each stage of our funnel helps us optimise performance and drive conversions.
The higher degree of insight into our systems also unlocks data-led decision-making and
Serko has the platform, the data and the relationships. www. intelligentcio. com
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