LATEST INTELLIGENCE
PRESENTED BY
ADOBE FIREFLY
SUPERPOWER YOUR BUSINESS WITH GENERATIVE AI.
The creativity revolution is here.
Businesses depend on constantly refreshed, personalized content to deliver outstanding customer experiences that drive growth. To meet this intense demand for content, production methods must evolve. Meet Adobe Firefly, Adobe’ s new family of creative generative AI models integrated throughout our worldclass creative apps.
In this guide, you’ ll discover how:
• Generative AI inspires creative potential.
• Adobe Firefly boosts productivity and helps deliver exceptional customer experiences.
• New features, including Firefly Services and Custom Models, empower workflow and brand customization.
• Adobe cultivates AI using committed ethics principles.
• Accelerate ideation. Adobe Firefly uses generative AI to power creative expression, enabling anyone to create content – and enjoy unparalleled productivity gains.
• Scale production. With the sheer volume of content being created today, businesses must ensure their content is consistent with brand standards and commercially viable. Firefly does all this – and more – using solutions that are designed to be safe for commercial use, indemnified, and ethical while producing high-quality results.
• Reduce costs. Employing generative AI allows creative teams to quickly and cost-effectively deliver branded experiences that increase customer engagement and drive ROI. •
Content demand is expected to grow between 5x and 20x over the next two years.
44 % of creatives spend more than half of their time on repetitive tasks, such as resizing assets.
Modernize content creation with generative AI.
While businesses are contending with skyrocketing content needs, creative teams are under pressure to deliver high-impact, personalized experiences. Adding headcount and budget isn’ t enough to keep up.
Generative AI offers an unprecedented opportunity to operate at a new level. Integrated throughout creative workflows, the innovative power of Adobe Firefly makes it possible to:
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INTELLIGENT CIO APAC www. intelligentcio. com