Keng Ng, Chief Technology Officer, Bakers Delight
Bakers Delight modernises and accelerates deployment times with Boomi
With more than 700 stores across four countries, Bakers Delight needed to add new platforms without re-engineering its systems each time. Keng Ng, Chief Technology Officer, Bakers Delight, explains how a reusable integration foundation built with Boomi has cut rollout times and helped the business respond quickly when costs shifted. oomi, the data activation company
B for AI, has announced Bakers Delight has modernised its digital marketing systems using the Boomi Enterprise Platform, significantly reducing new system rollout times and giving the business the agility to respond faster to changing market conditions.
Bakers Delight is an Australian-owned multinational bakery franchise, trading as Bakers Delight in AN / Z and as COBS Bread in Canada and the US. The family-owned business has grown to more than 700 stores across the four countries, employing more than 10,000 people
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