FEATURE grown from 300,000 completed room nights in 2022 to 3.3 million in FY25.
Our strong momentum with Booking. com for Business sets out a clear pathway to scale through continued innovation and a focus on strengthening core experiences, starting with the journeys themselves. Booking. com for Business will continue to be a core growth engine. It will cover full-spectrum travel, operating as a complete multi-segment travel platform with intelligence at every step. The partnership of Serko’ s deep experience in business travel with Booking. com’ s world-leading travel ecosystem
Technology will allow booking tools to become better at understanding intent, why someone is travelling and get ahead of the traveller’ s needs. makes for a uniquely powerful proposition. Similarly, Serko’ s partnership with New Relic has created granular operational excellence to identify and resolve performance bottlenecks that impact the customer journey.
Looking ahead, how do you see technology helping the travel industry overcome emerging challenges and what developments do you expect in the coming months?
The key market shifts are bringing challenges but also providing opportunity. Cost and value expectations are shifting, labour-intensive processes are being automated and travel needs vary across companies, regardless of size.
Technology will allow booking tools to become better at understanding intent, why someone is travelling and get ahead of the traveller’ s needs. They will tailor every choice to the traveller and the company’ s preference. They will be agentic by design, with the ability to take action for the traveller or company. •
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