FEATURE : IDENTITY AND ACCESS MANAGEMENT
to the right Identity-as-a-Service ( IDaaS ) vendor , saving money , time and resources .
Security at the core of your business and focus on value adding features
At the center of your security strategy lies a fundamental contradiction – hackers are experts in security but your app developers might not be . As not all developers are trained in writing security code for identity , there is no need to reinvent the wheel .
Organizations need to ensure they provide their developers with the right platform and toolkit with prebuilt logins and integrations , saving the time and resources found a 32 % increase in online shopping across the region .
As a company responding to the needs of consumers during a crisis , ensuring a seamless , convenient online experience with limited friction points can make the experience more human and reassuring .
While the login functionality is only one cog in the wheel of the digital experience , it ’ s unavoidable , has a huge impact on customer experience ( CX ) and cybersecurity and takes a lot of investment to get it right .
Using social media logins is one way to avoid your customers needing to remember another email / password combo , in turn
AT THE CENTER OF YOUR SECURITY STRATEGY LIES A FUNDAMENTAL CONTRADICTION – HACKERS ARE EXPERTS IN SECURITY BUT YOUR APP DEVELOPERS MIGHT NOT BE .
needed to build coding identity logic directly into each application .
Developers can then focus on building innovative , user-facing applications that drive customer conversion rates , without being distracted with authentication and security concerns . In addition , as the fierce competition in most industries has made time-to-market one of the most important challenges for any Digital Transformation project , outsourcing the identity element of the project can accelerate the time-tomarket cycle and help businesses get a competitive edge .
Elevating the digital customer experience as online consumption surges
The shift online during the crisis-induced restrictions has also seen an emergence of new online consumers with little to no digital experience . Research from Kantar , studying the impact of COVID-19 on the Asian consumers ’ perceptions and behaviors , making your service easier and more appealing . Unique SMS or email codes , also known as One Time Passwords ( OTPs ) is another way to eliminate the need for recall .
Biometrics , such as fingerprint scanning and facial recognition , are also on the rise and offer a frictionless and secure experience for the end-user .
The right identity management vendor can introduce solutions to address the pivotal customer experience and help businesses acquire and retain customers .
Universality means converging platforms
As businesses grow , they find themselves adding more use cases that require identity functionality to their portfolio . Choosing ‘ bestof-breed ’ vendors that specialize in one or a limited number of use cases , be that Businessto-Employees ( B2E ), Business-to-Business ( B2B ) or Business-to-Consumers ( B2C ), can be counterproductive and very expensive as businesses can end up with a matrix of siloed identity management platforms .
Instead , a universal use case-agnostic platform can untie developers ’ and IT ops ’ hands and provide scalability and technical flexibility . By working with a single solution that gives developers the tools to create adaptable rules and extensions , depending on the individual use cases , businesses can achieve cost-efficiencies today and futureproof for what comes down the line .
Mind the evolving regulatory standards gap
Organizations see data and security standards as regulatory minefields where the wrong step can often lead to a spectacular and costly blow up . Things get even more complicated for businesses that operate across the APAC region , where legal and regulatory frameworks differ and they need to redesign their technical platforms to be compliant .
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