CIO OPINION

We ensure growth takes off by solving major logistical and operational problems for our retail clients .

As more and more brands in Europe look to the South Asia markets for growth opportunities , Asendia is aiding clients through its West-to-East initiative . Olivier Linchet , CEO South Asia Asendia , tells us more about the initiative , how he ’ s overseeing the growth of the business , key growth markets and goals for the next 12 months .

Tell us a bit more about your organization and the clients and markets served ?

Launched in 2012 by La Poste and Swiss Post , Asendia operates across the world , providing e-commerce solutions for businesses selling internationally . We bring together a wealth of international and local expertise , and an agile network that delivers to more than 200 countries and territories . Employing over 1,500 people , we have operations in North America , Europe , Asia and Oceania and final-mile delivery partners across the globe .

While Asendia ’ s origins are in the mail business , today we are also at the forefront of the burgeoning e-commerce industry with our range of parcel solutions , e-PAQ . We deliver millions of items globally for retailers and brands each month , particularly in the fashion , homewares and health and beauty sectors .

We provide several value-added services , including returns , fulfilllment and lettershop , and we have acquired several companies to enhance our digital services , including ESW ( formerly eshopworld ) which is an e-commerce software business , and invested in Anchanto , a B2B SaaS company for warehouse management , omni-channel retail management .

How has the business grown since it started and how have you ensured growth ?

In recent years we have taken big steps to achieve growth through acquisitions and strategic partnerships , as well as organic growth .

44 INTELLIGENTCIO APAC www . intelligentcio . com