CIO OPINION
Asia Pacific is a priority growth market . Global e-commerce players and big brands are looking for routes into South Asia and the wider APAC region and seeking logistics partners who can bring their expansion strategies to life . Key growth markets include Australia , Singapore , Vietnam , South Korea , Malaysia , India and Thailand .
Since 2018 we have been investing in facilities in Singapore to provide e-tailers with a gateway to the region . It can be especially attractive to brands manufacturing products in this part of the world . Also , we are leveraging our investment in our partner company Anchanto , so that brands can easily launch on regional digital marketplaces and trade through their own websites .
I took up my current role at Asendia three years ago , just before the pandemic hit the global scenario , so naturally , plans have been affected by that disruption to global business and supply chains . Now in 2022 , we are pushing forward with growth plans .
We ensure growth takes off by solving major logistical and operational problems for our retail clients . Working with retailers we are focusing on localizing the language experience to suit end customers , conscious that this growing cross-border trade is a vital market driver and central to everyone ’ s future success .
What has your own career looked like so far ?
I have been CEO of South Asia since March 2020 . I have worked in the postal and parcel industry for 20 years holding senior management roles in consultancy , sales , commercial and business development . After my first experience of the crossborder e-commerce market in 2009 with DHL , I joined DPD Group in 2012 to become the Business Director for DPD Global Solutions . I have built innovative cross-border B2C delivery solutions to help the largest e-commerce brands expand globally including for the Asian and US markets .
Today I oversee 60 employees in Asendia Singapore . We have also expanded the team in Europe to support the West-to-East Initiative . This team is dedicated to supporting European retailers who are looking to enter and grow into the APAC region .
What have been some of the business highlights from the last 12 months , such as the launch of West-to-East ?
We ’ re helping brands grasp the West-to-East e-commerce trading opportunity . Supporting this specifically , Asendia ’ s West-to-East initiative in Singapore provides a one-stop-shop for supply chain fulfilllment into the region , combined with essential ‘ digital enablement ’ services , such as social
Global e-commerce players and big brands are looking for routes into South Asia and the wider APAC region .
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