Intelligent CIO APAC Issue 32 | Page 8


MAPA backs Blue Yonder to drive international expansion

MAP Active was seeking to further utilize data to invest in its merchandise financial planning , assortment planning allocation and replenishment processes .
Blue Yonder ’ s consulting partner , Infosys , will be working with Blue Yonder and MAP Active for the implementation .
Once implemented , Blue Yonder ’ s solutions will enable MAP Active to drive its international expansion strategy , standardize merchandise planning and processes to enable collaborative , Artificial Intelligence ( AI ) data-driven decisions , create customer centric , localized assortments to improve customer experiences and improve their associate experience through automated and collaborative decision making .

PT Map Aktif Adiperkasa Tbk ( MAPA ), a leading lifestyle retailer , has selected Blue Yonder to enhance its business processes with SaaS-based Luminate Planning solutions .

Based in Indonesia , MAPA ( MAP Active ) is a ‘ brand commerce ’ entity managing and marketing international brands across Indonesia .
“ To support the rapid international expansion , we were seeking an automated merchandise planning solution that could cover a variety of capabilities across financial forecasting , data management , allocation and replenishment , and assortment planning . Blue Yonder ’ s Luminate Planning proved to have the end-to-end capabilities , as well as industry depth and breadth , needed to take our business to the next level ,” said Nick Jones , Vice President Director , MAP Active .

Top Sydney hotel selects SugarCRM solutions to supercharge operations

SugarCRM , provider of the AI-driven CRM platform , has announced that The Hills Lodge Grand Mercure , part of the worldleading Accor Hotel Group , has selected Sugar to supercharge its sales , marketing and end-to-end guest experiences .

The Hills Lodge Grand Mercure is an upscale boutique hotel located in the heart of Sydney ’ s Hills Region
The hotel will leverage Sugar Sell to uncover more leads and convert them into bookings ; Sugar Market to engage authentically with customers through personalized marketing campaigns and Sugar Connect , which syncs email to Sugar data , delivering context-rich information for teams to engage with prospects and customers in real-time .
The combination of solutions will empower the hotel to achieve more targeted marketing and deeper relationships with guests , groups and corporate clients
Sugar will also help the hotel consolidate its tech stack to deliver a single source of truth and a 360-degree view of its hotel business and customer interactions .
Sugar executives , distribution partner Blue-chip and solutions partner
Bhea all collaborated to support a successful implementation .
“ Sugar will give us access to powerful tools and the right data and help bring our sales , marketing and guest service operations together to innovate and ultimately better serve our customers ,” said Mitch George , General Manager of The Hills Lodge Grand Mercure .
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