CASE STUDY
The University of Waikato is recognized as delivering a world-class education and research portfolio . With around 13,000 students and 1,500 staff , the university pursues strong international links with campuses in the NZ cities of Hamilton and Tauranga and has a joint institute with Zhejiang University City College in Hangzhou , China .
A Tribal customer since 2017 , the university had been using Tribal ’ s market-leading SITS : Vision student management system .
The university managed several disparate systems for outreach , marketing enquiries and event management which increasingly resulted in an opaque view of an individual ’ s student journey interaction as well as slow and manual processes for university administrators . A convergence solution was required to ensure that students receive accurate information at just the right points in their application and enrolment journey .
Mike Calvert , Director of Student Services , University of Waikato , said : “ We recognized that we weren ’ t maximizing our opportunity to convert enquirers and applicants with the system that we were using . We couldn ’ t get the analysis that we needed to tell us which types of engagement were most effective in ensuring our students were hearing the right things about our organization .
“ That ’ s why we felt that a CRM solution was what was required , something that would bring all of that together so that we could really map out an engagement journey from the very first moment prospective students showed an interest in the university all the way through to enrolment .”
Tricia Finn , Deputy Director , Business Process and Change , University of Waikato , said : “ The main catalyst I believe was when the university refreshed its strategy over a year ago now . One of the key goals of that
HOW DO WE CAPTURE WHAT
EVERYBODY IS DOING , HOW DO WE GET
VISIBILITY , AND HOW DO WE UNDERSTAND
WHAT ’ S WORKING AND WHAT ’ S NOT ?
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