CASE STUDY was everybody in the institution was responsible for recruitment and once you start talking in that sort of frame , it ’ s not just the responsibility of one team , it ’ s everybody . Then you start to think , ‘ How do you capture all of that ?’ That was the impetus we needed . How do we capture what everybody is doing , how do we get visibility , and how do we understand what ’ s working and what ’ s not ?”
Following a market review , the university selected the Tribal Student Marketing & Recruitment CRM solution based on several key factors including its ability for rapid deployment , strong customer references , a large installed user base and ease of integration into the university ’ s student management system – SITS : Vision .
Calvert said : “ When we were looking for a solution , we were also looking for the right provider , the right company to work with . Tribal ’ s experience in tertiary education across not just New Zealand but Australia and the UK gave us confidence that we would be working with consultants that really understood our business well .” personalise interactions and build future student relationships by providing university staff with the tools to meet recruitment targets in a competitive landscape , while building a holistic view of prospective students , capturing data from initial enquiry through to admission .
The solution delivers recruitment marketing campaigns and event management across email , text , social media and web channels .“ In addition , one of the key areas that Tribal offered was the accelerators ,” said Finn . “ We were keen to move quickly and the accelerators offered us that extra opportunity to move rapidly with pace . Drawing on Tribal ’ s experience in the CRM space in a university context was really the key .”
The reporting available in the Student Marketing & Recruitment solution will deliver insights that will allow the university to continually improve its processes and the services it provides to students . Indeed , reporting will allow the organization to develop and monitor key performance indicators and drive efficiency and effectiveness in its recruitment and support functions .
Tribal ’ s solutions are based on Microsoft Dynamics 365 and Power Platform and create an enterprise CRM for education – with a suite of tools specifically tailored to the education sector ’ s needs .
The Student Marketing & Recruitment solution is designed to integrate seamlessly with student management systems to provide institutions with a full 360-degree view of the student . It creates exceptional experiences to nurture demand ,
“ Tribal ’ s SITS : Vision and CRM offer just huge potential around business process and improvement ,” said Finn . The visibility of the dashboards and the views is really helpful for both operational contexts in terms of managers managing their team ’ s work , but also in the strategic sense of you know what ’ s helping with conversion , what are the activities that are leading to conversion and where do we put our effort because we know that we understand what works and what doesn ’ t .
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