CASE STUDY
Calvert said : “ For me in my role , in particular , the real advantage of the Tribal Dynamics solution was that it has given me some real data insights . It ’ s allowed me to understand in much more detail which components of the engagement that we have with students are most effective , and which ones seem to turn the dial in terms of converting a student from an enquirer to an applicant and from an applicant to , ideally , an enrolled student .”
Since the 2022 implementation of the Tribal Student Marketing & Recruitment solution , the University of Waikato has been seeing positive change in the way it engages with every prospective student .
Calvert said : “ The fact that the Tribal Dynamics solution now brings together our engagement strategy into one solution means that we ’ ve undoubtedly realized some significant efficiencies . Tribal ’ s Student Marketing & Recruitment solution automates many of the essential communications that go out to our prospects and our applicants – that allows our teams to devote their time to the real value-added work which are the personal touch and the engagement that we have with the students .”
Another benefit is the ability for staff across the university to support student enquiries as these will be carefully tracked and distributed to those staff best placed to address them .
Finn said : “ The visibility that it provides of where people are through their journey helps us target the right students at the right time .”
WE HAVE CONFIDENCE NOW THAT OUR SUCCESS IS JUST AS IMPORTANT TO
TRIBAL AS IT IS TO US .
The Tribal system will allow the university to develop service standards that will help ensure that it delivers a high-quality service that creates a positive experience for enquirers , applicants and students . Finn said : “ We are really proud of the fact that within two weeks with going live , people had settled in and were using the system and started adopting it as the new way of working . It was a challenge for everybody , but we enjoyed it along the way .”
Calvert said : “ We ’ ve worked with Tribal here at the University of Waikato for more than six years and the relationship is very much one of partnership . We have confidence now that our success is just as important to Tribal as it is to us and the trust that we ’ ve developed really ensures that when we do come across problems or when we ’ ve got an issue that we need to resolve , we can have confidence that Tribal will be there to support us through those issues . There ’ s great communication and that is vital to the success of the projects and the ongoing development of our technologies .” p
www . intelligentcio . com INTELLIGENTCIO APAC 59