FEATURE : DIGITAL TRANSFORMATION
THE BENEFITS OF IOT IN HELPING TO DRIVE SUSTAINABLE OUTCOMES ARE MORE EVIDENT WHEN COMBINED WITH THE ABILITY TO ENHANCE COMMUNITY ENGAGEMENT . council teams engage with their fast growing , digital native community .
“ This enables us to enhance our community engagement strategy using the power of technology . Community members can personalize their experience on the app and at the same time our teams can take advantage of new technology to communicate our services and community initiatives more effectively and at scale .
“ For example , we are looking to explore how we can boost community participation for our waste and recycling programs by incentivizing residents to live more sustainably using gamification features that are similar to what you ’ d find in social media apps .
The solution includes the capability to derive insights and analyze information from IoT devices via an admin portal , a branded mobile app for members of the public , CRM and customer support and rewards / incentives fulfilment to help promote local businesses to the community .
Selwyn District Council ’ s Head of Digital and Information Services and Chief Information Officer Trish Baird says the council was searching for an innovative , leading-edge platform to help multiple
“ Features like quizzes , polls , surveys , rewards and discount offers will help to boost engagement further and to better understand the ‘ pulse ’ of the community around particular council services or any local topics or issues of concern in near real-time .”
Spark IoT lead Michele Wong said : “ The new technology will play an important role in how the council can encourage the public to engage further with its services and community initiatives around sustainability , community volunteering , waste management , or the latest rewards and promotions from local businesses .
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