CASE STUDY
Fujifilm needed a solution to performance issues and internal bottlenecks as content requirements grew . That meant replacing thirdparty site management with a trusted partner for added visibility and confidence across internal teams . The solution was seen in a migration back to WordPress from Typo3 with a new site hosted on a dedicated server via WP Engine ’ s WordPress platform .
Fujifilm ’ s corporate website with a curated content collection focused on innovative photography .
The initial project was designed as a place for the company ’ s marketing and creative teams to bring new ideas to life quickly – without the lengthy development cycles and developer-heavy systems associated with the company ’ s corporate site .
Fujifilm Corporation is a leading manufacturer and provider of imaging products and solutions .
With an open and flexible attitude to innovation , Fujifilm combines its own original technology with human resources , expertise and technology from around the world . This synergy enables the company to develop new solutions rapidly and nimbly to address the needs of its global customers .
“ Working with WP Engine , we quickly learned what sets them apart at the enterprise level . From amazing support to providing peace of mind around security and backups , WP Engine helped us find our way back to WordPress with incredible results ,” said Toshiya Fuji , Professional Imaging Group , Imaging Solutions Division , Fujifilm Corporation .
Over the following two years , as business needs expanded , so too did requirements across the new website , including the need for updated functionality and a solution for increasing infrastructure demands .
As the site became heavier with content , it became harder to use and more difficult to manage . In an attempt to improve site functionality , the Fujifilm-x team moved away from WordPress , rebuilding the site with a new CMS and hosting it with a new provider .
While the Fujifilm-x team ’ s initial hope was that a redesigned site and a different web host would remedy previous pain points , issues with server infrastructure continued , ultimately creating further site slowdowns and even downtime – the worst of which resulted in an eight-hour-long site failure .
A multinational conglomerate headquartered in Tokyo , Fujifilm first began using WordPress in 2018 , as it built out Fujifilm-x , a digital property meant to live alongside
It quickly became apparent that the problem wasn ’ t the site ’ s underlying CMS but the way it had been built and previously managed .
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